I think it is safe to assert that, at least here in America, public transportation gets a bad rap. But it doesn’t have to be that way, especially since more and more Americans are demanding better public transit services.
Too bad we don’t have advertisements like this next video from Denmark, ominously titled “The Bus.” Does this video make mass transit look cool or what?
The advertisement is actually for the company Midttraffik, a mass transit bus company obviously seeking to making riding the bus much cooler than it actually is. And you know what? The ad works, at least for me. It has just the right level of sarcastic humor that so appeals to people my age, coupled with dramatic music and a license to utilize slow-motion technology.
But besides being funny, the commercial gets the point across that the bus has its own priority lane and is in many ways a less-stressful way of getting around. Also, there is a point in the video involving a bus doing donuts.
So yeah, what the hell America? Why don’t we have public transit commercials like this?