GE’s Throttle Up Presentation Combines Holograms With Jet Engines

Right now in New York City, designers, marketers, and digital media gurus are converging for Creative Week 2012, a celebration of high art and the high tech goodies of today’s futuristic world. As part of Creative Week, GE is presenting Throttle Up, an interactive hologram experience that will blow you away.

The holographic experience is located at 56 Water St, inside DUMBO’s Jane’s Carousel, right near the Brooklyn Bridge. The Throttle Up presentation is being used to present the public with information on GE’s new GEnx engine, a successor to the very popular CF6 engine.

Compared to the CF6, the GEnx engine uses 15% less fuel with 30% less noise, while lowering NOx gas emissions 55% below the regulatory threshold. The Throttle Up experience lets visitors put together the pieces of the new engine, checking out advances like lightweight composite fan blades and a low-emission twin-annular combustor. With 1,300 engines already on order, the Throttle Up experience is a good way to get to know an engine that one day will more likely than not be powering the plane you fly on.

I haven’t had a chance to check it out, but I think using holograms in this capacity is a great use of the technology. It’s no secret that the U.S. has a serious dearth of scientists and engineers; hologram technology could be a way to get more students interested in building the next generation of jet engines. So if you’re in the New York area, check out Throttle Up, and the rest of Creative Week 2012, and let us know what building a jet engine feels like.


Christopher DeMorro

A writer and gearhead who loves all things automotive, from hybrids to HEMIs, can be found wrenching or writing- or else, he's running, because he's one of those crazy people who gets enjoyment from running insane distances.