Once again the wizards at Mercedes-Benz have taken what was once only seen in science fiction and have turned it into reality. As the driver cruises down the road information appears hologram style on the windshield detailing the locations as the driver vehicle by.
Detailing a Yelp review of the Applebee’s off the exit ramp is of course only the tip of the iceberg of this new technology that debuted at the International Consumer Electronics Show. Other features include a “gesture” feature where the driver can point at a location and receive information about it on the windshield. Mercedes-Benz had a prototype working model at the Electronics Show and allowed attendees to hop in and give it a try.
Venkatesh Prasad, a senior technical leader with Ford Motor Co.’s innovation division commented on the new tech saying, “Cars are becoming platforms to participate in the digital world in a fully networked sense, just like your tablets can and your phones can. It’s our job to take those computing services people are used to at 0 mph and make them available at 70 mph.”
The Augmented Reality Windshield technology is still very green and years away from becoming an additional and let alone standard feature. However, this technology is coming and not just from Mercedes-Benz. Audi, Kia, GM, and Ford we also on hand at the International Consumer Electronics Show showcasing their new and future tech specs.
People are becoming more plugged in. Everyone these days seems to have a smart phone. No one talks anymore, people just text message, email, or Gchat or communicate through Facebook. Even books are becoming electric thanks to e-readers like the iPad. Since technology and social media has taken over every other aspect of our lives is it really surprising that it would creep into the cabs of our cars?
The major issue is safety. State after state has made it illegal to talk ones cell phone without a hands free set or to text message while driving. How an Augmented Reality Windshield will play into these laws is undoubtedly a legal issue that will be coming to a state near you soon. In the mean time though, it seems that a screening of Minority Report is in order.
Andrew Meggison was born in the state of Maine and educated in Massachusetts. Andrew earned a Bachelor’s Degree in Government and International Relations from Clark University and a Master’s Degree in Political Science from Northeastern University. Being an Eagle Scout, Andrew has a passion for all things environmental. In his free time Andrew enjoys writing, exploring the great outdoors, a good film, and a creative cocktail. You can follow Andrew on Twitter @AndrewMeggison