Demonstrate To Sell
Earlier this year GM began sending out over 2,300 demo cars to Chevy dealers across the country. These cars, which showed up on websites like Cars.com, were not for sale, leading many critics to claim that there were thousands of unsold Chevy Volts, despite GM’s insistence that demand was there. It can be hard to counter such arguments though when GM itself hasn’t done a good job of clarifying the situation.
It was one of those silly situations where the facts are lost to rhetoric, though in my humble opinion GM could have better handled the whole situation by either not allowing dealers to place their demo cars for sale, or insisting that ads came with a disclaimer (i.e. “This is a demo car and not yet for sale.) However, anecdotal evidence suggests that many buyers were lured in by the Volt, only to leave with the cheaper Chevy Cruze. A sale is a sale is a sale, right?
But in a surprising about-face, GM is allowing dealers to now sell their demo cars to the general public. And in a response to a query from The Truth About Cars, GM lays out some interesting information in regards to the Volt. For example;
- To date, GM has produced roughly 10,500 Volts, closing in on their production goal of 16,000 vehicles for 2011.
- 5,000 Chevy Volts have already been sold in 2011
- Nearly 85% of GM 2,600 dealers participating in the Volt program have either one, or zero, Volt’s in stock.
- Of the 1,400 dealers with no Volt inventory, half have already sold their first allocated car, and the other half have yet to receive one.
- While Volt production has slowed, Opel Ampera production is up due to high demand in Europe.
All in all, the Chevy Volt, a car that has been on sale for less than a year, looks like it may finally be coming into its own. GM and the Volt still have a long way to go to meet next year’s production target of 45,000 vehicles, but it seems to me that GM is selling every Volt is can produce, and then some. If GM somehow manages to sell 10,000 Volts in its first year, I wonder, what else will right-wing pundits find to bash about it?