After selling over 2,500 Roadsters over the past four years, Tesla is finally ready to display its freshmen effort, designed completely in-house. The Model S sedan is already meeting with favorable first-impressions, but what put Tesla on the map was the Lotus-based Roadster.
In an interview with Autocar, Musk reveals that Tesla is already working on a successor to the Roadster, most likely based on a shortened-wheelbase version of the Model S chassis. This platform, in addition to underpinning a new roadster, could also lead to Tesla’s first truly mass-market offering. For Tesla to really make it into the mainstream, they’re going to have to offer cars in the $20,000-$40,000 range.
Musk even goes so far as to compare this mass-market future car with the BMW 3-series, one of the most popular luxury sedans on the market. And I’m not sure they are quite there yet. But by 2014? They may be. I hope to one day own a Tesla myself…but even the Model S sedan is well beyond my tax bracket. Hopefully this next generation of Tesla’s will be more financially appealing to people like me and you.