Japan is extraordinarily determined to ensure acceptance of electric vehicles. Its most recent push came in the form of a team-up between Terra Motors and the JACLA (JApan Car Life Assist) aimed at driver’s ed students nationwide. 300 driving schools throughout the country received large plasma displays solely for the purpose of running ads for electric scooters.
These aren’t the first electric vehicles – or even electric scooters – to hit the Japanese market this year, and they probably won’t be the last. This past summer has seen a number of new EVs and accessories as the Japanese start to look at energy production/conservation and consequently alternatively powered vehicles with new eyes. Terra Motors, looking for its own corner of the market, is the first to specifically target super-new drivers.
Driving classrooms aren’t the only places students (and others) will see electric scooters – service and sales are also starting at major electronics stores, home centers, and gas stations. In addition, the joint venture also has a major internet portal and shopping site planned, to ensure distribution channels and advertising through the internet.
Terra and JACLA hope to increase sales dramatically with their new marketing tactic – familiarity breeds affinity, and hopefully the impulse to buy.
Source | Picture: Response.jp.