EVs Just Got Cuter: the Limited Edition, Hello Kitty i-MiEV

Mitsubishi is hosting an explosion of cuteness in front of their headquarters, in the Tamachi district of Tokyo. A pair of special i-MiEVs is on display, both with Hello, Kitty logos and designs. One is pale pink, the other two-toned red and white. Surrounding the little electric rolling Hello Kitty ads is the Sanrio Summer Festival, scheduled to continue until August 28th. Also surrounding the cars are crowds of girls with cell phones, presumably Hello Kitty fans.

This is not the first time Mitsubishi and Hello Kitty have been partners – Mitsubishi’s gasoline-powered i (a yellow-plated kei car) was once sold in limited quantities with the cartoon cat motif. Sadly, the electric version gets no such release. Hello Kitty is one of the most-merchandised figures in the world, appearing on everything from toothbrushes to wine to airliners and even engine oil. So why not an EV?

The special edition i-MiEVs are both powered using Mitsubishi’s external 100V AC power supply for EVs, with electricity supplied from the showroom floor.

The Sanrio Summer Festival, which includes a number of activities geared toward both children and adults, is selling limited edition Tohoku region Hello Kitty Products only available at the festival. (They will never ever be seen for sale again – when Japan says “Limited Edition,” it means it.) 20% of the proceeds generated during the festival will be donated to the Tohoku Earthquake disaster relief project. Unfortunately, the Hello Kitty i-MiEV’s are not for sale. Sorry to disappoint you EV/Hello Kitty fans.

Source | Gallery: Response.jp.

Charis Michelsen

spent 7 years living in Germany and Japan, studying both languages extensively, doing translation and education with companies like Bosch, Nissan, Fuji Heavy, and others. Charis has a Bachelor of Science degree in biology and currently lives in Chicago, Illinois. She also believes that Janeway was the best Star Trek Captain.