I’m only 25 years old, and yet I have a hard time appealing to people just a few years my senior. But many young people can still relate to video games, even me and my cranky old ass. Nissan has decided to appeal to that inner gamer with a green educational “game” called The Planet Zero. Prepare to exercise your mouse clicking skills.
It is a simple and sweet little game that has you running a little man named Plug across various “stages” where the world’s environmental problems are discussed…as well as potential solutions. It’s cute, not very challenging, filled with adorable characters, and even a little bit informative. It’s a harmless way to waste five minutes, and I even played through a few more stages than I thought I would. Very well put together if you ask me. In the end, it’s still a promotional item for the Nissan Leaf, but the way solar and wind energy and global warming is presented…well, it just might appeal to a different demographic. Probably not the Call of Duty dudes though.
Take a run at it. Personally, I’d like to see more of this kind of marketing, but how about you?
Chris DeMorro is a writer and gearhead who loves all things automotive, from hybrids to HEMIs. You can read about his slow descent into madness at Sublime Burnout or follow his non-nonsensical ramblings on Twitter @harshcougar.