What Economic Downturn? Rolls-Royce Sales Up 64%

Gas 2.0 is about a lot of things.  Alternative fuels, electric vehicles, and – yes – the relevant politics and policies involved.  Gas 2.0 is about cars, too, and the state of the automotive industry is something that directly impacts every attempt to move away from fossil fuels.

So, what is the state of the automotive industry?

The answer to that question depends on who you ask, it seems, and if you ask the people selling $400,000 (plus!) Rolls-Royce luxo-barges, the car business is booming – with Rolls’ sales up a massive 64% over last year (itself a banner year for the brand).

Torsten Muller-Otvos, CEO of Rolls, offers that “This is an excellent half-year result and demonstrates the confidence that our customers have in our company and our products. The first six months of the year have also seen Rolls-Royce celebrate our unique heritage, … and demonstrate our innovation, with the Phantom Experimental Electric, 102EX. Rolls-Royce Motor Cars continues to operate as the world’s foremost ultra luxury car manufacturer.”

Muller-Otvos’ comments would seem to indicate that Rolls is still keen to push their electric car plans forward, but what I find interesting here that high-dollar niche car-makers like Rolls, Ferrari, and Bugatti are thriving in what is, by many accounts, supposed to be a generally weak economy.  Is this a simple case of “the rich get richer” or are more complex forces at work here?

You’re a well-read and well-educated lot, what do you think?  Let us know!


Jo Borrás

I've been in the auto industry 1997, and write for a number of blogs in the IM network. You can also find me on Twitter, at my Volvo fansite, out on two wheels, or chasing my kids around Oak Park, IL.