Many Americans don’t even consider a diesel when shopping for a new car, but BMW wants to change that. They are bringing their 335d to America, and trying to convince us that diesel itself has changed.
BMW is a huge champion of diesel engines in Europe, and finally they are bringing a diesel engine to its popular 3-series sedan in America. They even spent $3 million on a 30-second TV spot for this neat commercial that shows dirty diesel being surpassed by the powerful 335d. But is it enough to convince Americans that diesel has indeed ch-ch-changed, or will this come and go like so many diesels before it?
Chris DeMorro is a writer and gearhead who loves all things automotive, from hybrids to HEMI’s. You can follow his slow descent into madness at Sublime Burnout.