There are a lot of ways to sell a car. You can highlight its speed, luxury, comfort, or fuel efficiency. In Israel, Toyota’s marketing campaign decided to highlight the lack of emissions by comparing the Prius with a sheep’s butt.
Say what? Yes, sheep’s butt. This advertisement places both the Prius, and a sheep (representing livestock, I suppose) on an emissions scale. The Prius lands a “2” on the scale, whereas the sheep’s butt scores a “5.” Now usually, I am very skeptical of advertising using scales such as this, as I was taught just how easy it is to manipulate such information. I’m also no big fan of the Toyota Prius, but in this case, all I can do is smile and nod.
Why, you ask? I’m a car lover, and I feel like automobiles, as a whole, get a bad rap for emissions when there are so many other forms of emissions, from the air we exhale to, well, sheep’s butts. In fact, as much as 20% of the world’s greenhouse gas emissions come from cattle. So even as we clean up emissions from our automobiles, we still have to do something about the cattle farts (actually, it’s mostly burps. Who knew?)
My solution? Eat more meat.
Source: Toyota via CopyRanter
Chris DeMorro is a writer and gearhead who loves all things automotive, from hybrids to Hemis. You can follow his slow descent into madness at Sublime Burnout.