I hate crappy commercials, but I don’t mind sitting through the good ones. Car companies have always had some of the best commercials (though I may be biased). This new Fiat spot isn’t as much a commercial as it is a short music/motivational video that just happens to involve a car company. The 500 doesn’t even appear until after the 30 second mark, and even then it doesn’t even say what kind of car this is. In that sense, this video was more about Fiat, the car company, than the Fiat 500 itself.
I find myself just “meh” over the whole thing even though the song made me want to stuff tissues into my ears. Neither impressed nor disgusted with the rest of it. What do you guys think?
Chris DeMorro is a writer and gearhead who loves all things automotive, from hybrids to Hemis. You can follow his slow descent into madness at Sublime Burnout.