Fiat 500 Makes Its First Commercial Appearance

This spring, the Fiat 500 goes on sale in the U.S., marking Fiat’s return to the market after a 27 year absence. So does this commercial do it justice? Hit the jump for the video to find out.

I hate crappy commercials, but I don’t mind sitting through the good ones. Car companies have always had some of the best commercials (though I may be biased). This new Fiat spot isn’t as much a commercial as it is a short music/motivational video that just happens to involve a car company. The 500 doesn’t even appear until after the 30 second mark, and even then it doesn’t even say what kind of car this is. In that sense, this video was more about Fiat, the car company, than the Fiat 500 itself.

I find myself just “meh” over the whole thing even though the song made me want to stuff tissues into my ears. Neither impressed nor disgusted with the rest of it. What do you guys think?

Chris DeMorro is a writer and gearhead who loves all things automotive, from hybrids to Hemis. You can follow his slow descent into madness at Sublime Burnout.

 

Christopher DeMorro

A writer and gearhead who loves all things automotive, from hybrids to HEMIs, can be found wrenching or writing- or else, he's running, because he's one of those crazy people who gets enjoyment from running insane distances.