Same Electric Car + Different Brands = $18,000 Price Difference?

Peugeot and Mitsubishi have some ‘splainin to do.

Mitsubishi plans to start selling their i-MiEV electric car in Europe later this year. In partnership with Mitsubishi, the i-MiEV will also be sold in Europe as the Peugeot iOn and the Citroen C-Zero.

The problem: Mitsu has said the i-MiEV will have a street price of 48,000 euros before any tax breaks and credits (roughly $66,000 US), whereas Peugeot and Citroen have said their versions of the i-MiEV will sell for less than 35,000 euros before tax breaks (about $48,000 US).

That’s a whopping price differential of 13,000 euros ($18,000 US) — for the same car!According to a report on Automotive News (subs. req’d), both Peugeot and Mitsubishi confirmed their starting prices independently last week, but wouldn’t say why their was such a huge price difference. What’s even crazier is that the i-MiEVs, iOns and C-Zeros will all be built at the same plant in Japan.

Certainly the three vehicles will get different styling, interiors and, of course, badges — but $18,000 worth? Unless the i-MiEV has some solid gold pedals, a platinum steering wheel, and leather from the hides of cows that were raised in space, my money’s on the other cars.

Hopefully we’ll get some clarity on this issue soon, but until then it sure is a head scratcher.

Source: Automotive News (subs. req’d)

Nick Chambers

Not your traditional car guy.