In a recent interview with Business Week, Renault-Nissan CEO Carlos Ghosn was cited as saying that Nissan has collected 56,000 orders for the LEAF already. What this actually means, I’m not sure… especially considering that just last month Nissan said they had more than 50,000 people signed up on their Nissan LEAF interest list (which requires no deposit) and that actual pre-orders requiring a small refundable deposit of $100 will begin in April.
I’m guessing that the 56,000 number has nothing to do with actual pre-orders and that Business Week just got their nomenclature mixed up. We’ll see how many of those 56,000 sack up and plunk down a $100 deposit next month. That will be the first sign of whether or not Nissan’s strategy is working.
The LEAF will go on sale later this year and Nissan has aggressive market hopes for the car including sale plans of 500,000 per year globally. According to Ghosn, Nissan feels they have no real competition in the fully electric car marketplace yet and likely won’t through 2011 and is confident that no other manufacturer will be able to match Nissan’s capacity and production volumes out of the starting gate.
Source: Business Week