e-Motive Launches Range of Affordable Electric Scooters


British company e-Motive has launched a range of electric scooters in the UK and, at prices starting from just £1399 ($2300), is hoping to kickstart a zero-emission revolution.

The e1, e3 and e5 debut models are powered by the latest electric motor and battery technology, are road tax exempt, and cost as little as one pence per mile to run.

Speaking about the launch, e-Motive Managing Director, Paul Williams, gushed, “The reliability, rideability and all-round consumer package that comes with these scooters finally makes owning and running a zero-emissions vehicle affordable, supremely practical and desirable.”

To begin with, the e-motive range will only be available via a network 25 dealers in London and South East England, where people will get a chance to test-ride the scooters and get tips from factory-trained technicians.

Each scooter ships with a two year unlimited mileage warranty, as well as free roadside assistance, full after-sales servicing and dealer support.

After charging via a regular mains socket, the entry-level e1 tops out at 40mph and can reach up to 50 miles on a single charge. At a price of £2999 ($5000) the ‘sporty’ mid-range e3 gets 55mph and can go up to 70 miles on a charge. The top of the range e5 is capable of travelling up to 80 miles on a single charge, can reach a top speed of 65mph, and costs £3999 ($6700).

“We are thrilled to be the first brand to make electrically-powered vehicles a real option for ordinary people in the UK,” added Williams.

The full range will be available in the UK from late November 2009. No news yet on availability elsewhere, but we’ll keep you posted.

Andrew Williams

is a writer and freelance journalist specialising in sustainability and green issues. He lives in Cardiff, Wales.