On TV: Audi Clean Diesel Engines To Appear On “How It’s Made”

Set your DVRs: The Science Channel’s “How It’s Made” covers Audi clean diesel technology. Debuting TODAY, September 18th, 2009 at 9 p.m. ET/PT, with an encore broadcast on the Discovery Channel on Thursday, September 24, 2009, 7:00 and 11:00 p.m. ET/PT.

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“How It’s Made” is one of those head scratchers of a show for me. Take one part horrible muzak and one part kind-of-boring monotone narrator; mix it with some cool behind-the-scenes manufacturing footage of stuff that you normally take for granted; throw in some occasional history and you’ve got yourself… a winner? As much as the show bores my wife to tears, for some reason I love it. It’s so cheesy and cool at the same time.

So I was excited to hear that the show will be doing a segment on the building of an Audi V6 3.0 TDI clean diesel engine. Audi has recently started a push to bring their new clean diesels to the US and market them as a green alternative to gas cars and even electric cars. In fact, Johan de Nysschen, President of Audi America, recently got himself into a bit of hot water by extolling the virtues of diesel while insulting the people who would buy electric drive cars like the Chevy Volt.

“American consumers are rapidly awakening to the advantages that TDI clean diesel technology can provide,” de Nysschen in a statement. “TDI is a ready-now solution to American concerns about fuel consumption and emissions. Programs, such as ‘How It’s Made’, can only build greater awareness of clean diesel’s modern practicality.”

Audi already has one clean diesel vehicle for sale in the US, the Q7 SUV. According to Audi, the Q7 TDI has a 30% better fuel economy and a 20% reduction in greenhouse gas when compared to gasoline engines of similar size. In November, Audi will begin selling the A3 TDI, its second US model featuring clean diesel technology. The A3 will have 140 hp and 236 lb-ft of torque, yet return 30 mpg in the city and 42 mpg on the highway.

Source and Image Credits: Audi

 

Nick Chambers

Not your traditional car guy.