Official: Toyota Prius is Now the Biggest Selling Car in Japan


The latest Japanese car sales figures reveal that the Toyota Prius hybrid has now become the top selling vehicle in Japan.

According to the Japan Automobile Dealers Association, in June the company sold 22,292 units of its flagship hybrid vehicle, a sharp rise of almost 400% over the same month last year (when 6,231 cars were shifted) and more than twice as much as the 10,915 sold in May.

Analysts commented that the release of the latest Prius model had helped to boost sales during the period.

The non-hybrid Honda Fit was the second best-seller in June, with sales of 13,016 vehicles, while the Insight, the main competitor to the Prius in the Japanese market, came in at fourth.

The astonishing rise in the appeal of hybrids in Japan has been put down to a combination of high oil prices and growing concern about CO2 emissions, factors which are felt particularly keenly across the nation.

A major boost has also come as a result of a government scheme to make fuel-efficient vehicles exempt from tax.

Hmmm…I wonder how long it’ll be before any sort of hybrid overhauls the gas-guzzlers at the the top of the US or European sales charts?

Image Credit – Beth and Christian on flickr

[Source – BBC]

Andrew Williams

is a writer and freelance journalist specialising in sustainability and green issues. He lives in Cardiff, Wales.