Fisker’s First TV Commercial for their 100 MPG Plug-in Hybrid

It looks like Fisker, manufacturer of the world’s first ‘luxury plug-in hybrid’, has begun a small targeted TV ad campaign initially focusing on the LA area. The $87,900 Fisker Karma is scheduled for delivery to the first 1,000 owners by year’s end. See the commercial here:

Fisker recently announced they would be sourcing batteries from the Advanced Lithium Power, Inc. (ALP), a Canadian Firm that also supplies batteries for the U.S. military. The 22.6-kilowatt-hour lithium ion battery will be supplemented by a 2.0-liter turbocharged, direct injection engine made by GM, that acts as generator / range extender. The Karma is expected to have a range of 50 miles on battery power and an additional 250 miles once the generator kicks in.



In a past life, Clayton was a professional blogger and editor of Gas 2.0, Important Media’s blog covering the future of sustainable transportation. He was also the Managing Editor for GO Media, the predecessor to Important Media.