For more than ten years the Toyota Prius has been the overwhelming champion of fuel-efficient cars, with no competitors coming even close to its 50 mpg combined mileage. But the competition among fuel-efficient cars has grown exponentially in the past few years, and in order to stay on top Toyota needs to deliver more efficiency for less money, with a goal of 55 mpg.
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The Toyota Prius remains the best-selling hybrid by a wide margin. Yet despite its once-lofty lead in the battle of mpgs, automakers like Ford have narrowed the gap substantially. So it is good to hear that Toyota is planning some drastic changes for the next Prius, including all-wheel drive, more mpgs, and a drastic design change.
While the Toyota Prius hybrid is by far the most popular and fuel efficient car for sale in the U.S., you won’t find many people who buy it because of the way it looks. But it seems that the powers-that-be are considering ditching the Prii and its practical wedge-shaped design for something more aesthetically pleasing.
Ford has declared war on the Toyota Prius family of hybrid vehicles, and its latest weapon in the war of fuel efficiency is the C-Max Hybrid. The Blue Oval has every reason to feel confident too; during its first full month of sales, the Ford C-Max Hybrid outsold the Toyota Prius V. Is the Prius brand losing its luster?