In a shock statement during last week’s interview with Autoline, Elon Musk hints he’s ready to give up on the battle to make Tesla a direct sales brand.
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A petition was started on the Whitehouse.gov website to allow Tesla Motors to sell their own cars directly to their customers in all 50 states of America. If you think Tesla should be able to sell its cars directly to customers, you should sign this petition.
Tesla Motors is unlike many car companies not just because of what they sell, but how they sell it. Tesla does not have a traditional franchise dealership structure like many large automakers, instead selling cars directly to the consumer. Some state dealership lobbies have sued to stop Tesla from pursuing this business model. Dealers in Massachusetts have had a lawsuit to close a Tesla store dismissed for a second time.
Innovation often has many detractors, and Tesla Motors has had plenty of detractors. But at least for now, Tesla has scored a key victory in the state of Massachusetts. A Bay State judge has dismissed a request by a dealership association to close a Tesla Motors “dealership” in the city of Boston.
The Internet has revolutionized everything, from the way we shop to the way we date. But one thing the Internet has not done is change the way we buy cars. Tesla Motors is trying to emulate the success of Apple by eschewing dealership franchises in lieu of direct sales. This has some dealership associations suing, though their lawsuit could have the opposite effect.