Battery leasing for electric cars is all the rage in Europe, shaving thousands of dollars off of the asking price in exchange for a small monthly lease payment. Smart has deployed this strategy in the U.S. market, and almost 90% of ForTwo Electric Drive buyers opted to lease the battery for $5,000 off the asking price.
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There is something inherently geeky about electric cars, and as a geek, I can’t help but appreciate the similarities between EVs and video games. Apparently I’m not the only one. At the recent Bologna Auto Show, two Smart ForTwo Electric Drive EVs were linked to a soccer simulator. Simple, but effective, and perhaps in the future an even more viable marketing tool.
Smart announced two new cars today- their full electric and their electric Smart for Jeremy concept, which was launched last night at a fabulous party we weren’t invited to. The Fiat 500 has become the classic fashionista car overnight, popping up in every parking lot in the garment district here in LA. Their ad campaign for the Abarth proved sex does indeed sell. So what’s the smaller, more efficient, and thoroughly practical Smart supposed to do to compete?