The BMW mini coups took the U.S. by storm in part, due to its great gas mileage. Well, now BMW has launched the MINI E, an all electric, zero emissions car. Peter Trepp of Pacific Palisades has become the first consumer in the country to drive the car. He will have it for one year as part of a one-year field study. Additional consumers in New York, LA and New Jersey will also be taking ownership of their MINI E by the end of June.
I’m only slightly miffed that I wasn’t selected to test-drive the car for a year but I’ll get over it. In the meantime, the rest of us can follow Peter through his blog “Plugged-In With Peter’s MINI E,” which can be viewed at http://www.petersminie.blogspot.com/. Yes, his blog is a marketing tool but I can’t resist and I will be following him. Maybe we’ll even be able to get him to write a special piece for us at Gas 2.0.