Browsing the "i brand" Tag

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Digital Dealerships? BMW Will Sell EV’s Online For Less

Industries like retail electronics have adapted to the Internet smooth and effectively, allowing individual companies to sell the same goods at a significant discount. The auto industry, however, has not adapted nearly so well to the rise of the Internet. And while I doubt auto dealerships will disappear anytime soon, BMW will be attempting to sell electric vehicles through online outlets for less than they’d cost at a dealership. It’s a move that could have far-reaching consequences for the whole industry.

Toyota, BMW Team Up On EV Technology

The Japanese Giant Toyota, and the Bavarian Beast known as BMW, could not be more different car companies. Toyota vehicles have the perception of stoic, no-frills, affordable reliability. BMW’s are brash, expensive, “look at me” cars driven mostly by those with an inflated sense of self-worth. In other words, this is the perfect alliance for both companies, who in an extension of a technology alliance announced in December, are teaming up on sports car and electric vehicle technology.