Can you believe that people get paid bazillions of dollars to take perfectly good companies and run them into the ground? Ford’s recently departed CEO, Mark Fields, refused to wake up and smell the EV coffee percolating right under his nose. Honda, once a beacon of innovation, has been off chasing hydrogen-tinged rainbows for the past 10 years or so and paid little attention to the battery-electric market market.
Honda’s green car cred has been severely damaged by such automotive disasters as the Civic Hybrid, the second-generation Insight, and the godawful CR-Z. Yes, it’s latest Accord plug-in hybrid is a pretty good car, but in general, Honda has allowed the EV market to pass right by its door with hardly a sniff of serious interest.
All that is about to change, according to Honda CEO Takahiro Hachigo, who announced the company’s Vision 2030 strategy on June 7. “We’re going to place utmost priority on electrification and advanced safety technologies going forward.”