Following on the heels of cars like the Nissan Leaf and Smart ForTwo Electric Drive, the Ford Focus Electric is getting a chunky price cut to make it more competitive with other electric cars. Unfortunately, even after hacking $4,000 off the MSRP, the Ford Focus Electric remains one of the most expensive EVs you can buy. When will Ford get serious about electric cars?
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When the Nissan Leaf received a surprise price cut of $6,400 earlier in the month, it was a shot across the bow to automakers everywhere. With the world’s most-popular mass market electric car now far more affordable, Ford apparently felt the need to launch its own round of incentives to stimulate EV sales. Now consumers can save more than $10,000 by leasing a Ford Focus Electric, while cash buyers will see their price drop by $2,000.