When the Ford C-Max Hybrid rolled out last fall, the Blue Oval made a big deal about the Prius-rivaling 47 mpg rating. Unfortunately for Ford, real world driving results were nowhere near Ford’s mpg claims, launching both lawsuits and a Federal investigation. The end result cost the C-Max 4 mpg, and Ford millions of dollars in restitution payments.
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Ford has declared war on the Toyota Prius family of hybrid vehicles, and its latest weapon in the war of fuel efficiency is the C-Max Hybrid. The Blue Oval has every reason to feel confident too; during its first full month of sales, the Ford C-Max Hybrid outsold the Toyota Prius V. Is the Prius brand losing its luster?