Cycling is a huge part of urban life already, and – as gas prices climb and the desire to be more ecologically responsible becomes more mainstream – it is becoming an even huger part. Even major automakers are starting to push out electric bicycles! It’s understandable, then, that as bikes and cyclists are enjoying something of a rise to prominence themselves, that someone would come along and make a movie that panders to them. That movie, “Premium Rush”, is coming soon, and is being billed as a sort-of “Top Gun on bicycles” action movie starring Joseph Gordon-Levitt (the kid from 3rd Rock from the Sun) as a super-cool professional bike messenger. The voice-over at the start of the trailer (below) covers the “feel” of his character nicely, I think: “Fixed gear. No brakes. Can’t stop. Don’t want to, either.”
Maybe it’s a generational thing, but I remember a time when movies were criticized for promoting violence by being too violent, and promoting devil-worship by being too devil-worshipy (which still happens, I’m sure, in many parts of America). As such, I feel like it’s time to start criticizing “Premium Rush” for encouraging young urban cyclists to do stupid, dangerous things. Stupid, dangerous things like running red lights, running stop signs, splitting lanes at high speed, and riding bikes with no brakes faster than they can see. Stupid, dangerous things (in other words) that will get people killed.
Don’t get me wrong here, I commute on 2 wheels myself (when I don’t train in) and I’ve been known to lane-split. Heck, I’ve even (gently) nosed my scooter into the bicycle lane once or twice … but this trailer seems to make stupid behavior (like mine!) seem – I dunno. Cool?
Yeah. That’s a problem – or maybe it isn’t, and we should all just sit back and read about the fallout over on DarwinAwards.com.
Enough of what I think, though – take a look at the trailer, and let us know what you think, in the comments.
Source: Sony Pictures.