In the car business today, you either build crossover SUVs and light pickup trucks or you go home. And if you really want to sell electric cars, you target them fit into those market segments. Hyundai has three SUVs in its model lineup — the Tucson, Santa Fe, and Santa Fe Sport — but none of them goes head to head with the hottest selling compact crossovers — the Chevrolet Trax, Honda HR-V, Toyota CH-R, and Jeep Renegade. The new Hyundai Kona is supposed to fill that gap in the lineup and will be the first electric SUV from the Korean manufacturer.
The standard Kona is of little interest to the rabid electric car fans who frequent Gas2, but it will have a battery electric version that will get the attention of EV fans. At first, the reports out of South Korea were that the electric Kona would have a 40 kWh battery, which most American car buyers would consider too small for their needs.