Nissan and Enterprise CarShare have partnered to bring exclusive affordability to college campuses nationwide. Students, faculty, and staff will ideally have a more economical way to get around town. Announced on August 11, Nissan will now exclusively supply vehicles to over 90 college campuses where Enterprise CarShare provides service. As an added inventive, until December 31st, CarShare members on these campuses will be offered a $5 per hour driving rate and enjoy an average 40% savings while cruising around in all available Nissan vehicles.
This new partnership heels on new research by Enterprise which implies the car rental experience comes into play heavily in the decision to buy a new car. This influence is especially evident in the younger generation, hence the decision to implement this partnership on college campuses. During the study, 68% of millennials surveyed said they “considered purchasing” a specific model of car after renting, and almost 33% indicated that a positive rental experience sparked an interest in ditching the old ride and getting a new one. I guess you don’t know what you’re missing until you drive it for a day or two? Especially with sporty little numbers like this.
As Enterprise’s presence on college campuses continues to grow, the two companies are confident in their game plan to strategically target the college market.
Says Ryan Johnson, Vice President overseeing Enterprise CarShare, “Enterprise CarShare is a convenient, affordable alternative for college students that makes fun daytrips with friends, grocery shopping, driving to job interviews and everything in between much easier. Our partnership with Nissan rewards our members with two major benefits: access to a variety of highly-rated Nissan vehicles, and even lower hourly rates.”
Nissan shares a similar optimism. “The Enterprise CarShare program offers a convenient way for college students, faculty and staff to enjoy an extended test drive of a wide range of Nissan vehicles and to experience ‘Innovation that excites’ firsthand. And for those about to graduate and recent graduates, we’ll be there to support the transition into the working world with our College Grad program when they are ready to purchase a new Nissan car, SUV or truck,” says Fred Diaz, senior vice president, Sales & Marketing and Operations.
Get ’em while they’re young seems to be the mantra here, as Nissan will be offering plenty of incentives to recent graduates such as no-haggle pricing and the “best available” finance rates. Marketing genius?
No word yet on whether the Nissan LEAF will be offered in these fleets.