Browsing the "Chinese" Tag

Tesla’s China Strategy Faces Big Obstacles

January 30th, 2014 | by Christopher DeMorro

China presents a unique challenge to Tesla, including faster high-speed trains, a lack of charging infrastructure, zero government financial support, and worst of all, a lack of brand perception. Can Tesla overcome

Tesla Motors Changes Name To “Tuosule” In China

August 26th, 2013 | by Christopher DeMorro

Some people will do anything to make a buck, and trademark squatting is one way to make fast and easy money. Zhan Baosheng thought he could fleece Tesla Motors for $32 million by trademarking the “Tesla” name, so rather than pay up, Tesla will simply go by another name in China; “Tuosule”, the transliteration of the Tesla name in a dialect native to Hong Kong

Tesla Motors Fights For Its Own Name In China

August 14th, 2013 | by Christopher DeMorro

Over in China, companies are vying to get their names and products to consumers in the fastest-growing economy in the world. This makes trademark trolling an incredibly lucrative business, as Tesla Motors is finding out. The holder of the “Tesla Motors” trademark in China wants more than $32 million for rights to the name. Ouch

Tesla Motors Looks To China With Cautious Optimism

August 1st, 2013 | by Christopher DeMorro

With over 1.3 billion people and much of the world’s manufacturing and economic power, China holds incredible buying power and a nigh-insatiable lust for luxury goods. For high-end car makers like Tesla Motors though, selling products in China is both a risky and worthwhile endeavor, and it seems like Elon’s electric automaker already has pent-up demand in the Peoples’ Republic

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