While Chevy Volt sales were once watched closer than Kim Kardashians tweets, these days sales have essentially plateaued while production has ramped up. That has left GM with more than a 140 day supply of the plug-in hybrid, so the General is offering up to $5,000 off 2012 models to help dealers move them off of showroom floors.
With the $7,500 tax rebate, that incentive pricing means you could get a 2012 Chevy Volt for around $27,500, way lower than the $39,995 MSRP. Not looking for a two-year old leftover? GM is also offering $4,000 off of 2013 models in order to make room for the upcoming 2014 model. Sales of the Volt are up just 1.4% for the first five months of 2013, with 7,157 vehicles sold so far this year. Respectable to be sure, but far from what GM was hoping for. Dealers typically have an 80 to 90 day supply of vehicles on lots.
No doubt there is a lot more competition today than there was when the Volt debuted. With the recent price cuts of pure-electric vehicles, and the addition of several new plug-in hybrid options like the Toyota Prius Plug-In and Ford C-Max Energi, the Chevy Volt now stands as one of the most-expensive hybrid or electric vehicles on the market. The fact that the Volt is still selling as well as it is says something for the plug-in hybrid.
Still, GM would do well to roll out a cheaper, refreshed model soon, lest they risk falling behind in a market segment they essentially created. Then again, this is a great time to buy for anyone looking to get a plug-in hybrid into their garage.
Source: The Detroit News