While Chevy Volt sales were once watched closer than Kim Kardashians tweets, these days sales have essentially plateaued while production has ramped up. That has left GM with more than a 140 day supply of the plug-in hybrid, so the General is offering up to $5,000 off 2012 models to help dealers move them off of showroom floors.
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By most measures, the Chevy Volt has proven to be a successful and clever plug-in hybrid vehicle in every regard save cost. At $40,000, it is still quite an expensive car even with the $7,500 Federal tax credit. CEO Dan Akerson knows this, and says that GM is seeking to slash the Volt’s price by as much as $10,000.
Electric cars face a number of uphill battles, including managing weight while trying to add hundreds of pounds in batteries to give it a workable range. Never one to mince words, Bob Lutz has made it known that had he a second chance, he’d do things a lot differently when it comes to the Chevy Volt.
While electric vehicle sales haven’t been exactly inspiring, the Chevy Volt has managed to pick up some serious steam among consumers despite its $39,995 MSRP. With a next-generation Volt already under development, GM’s President of North America Mark Reuss has said that they will shave “thousands of dollars” from the price. But is it enough to make the Volt a true mass-market competitor?
How does one measure success in the auto industry? Obviously sales are a good indicator, but another important metric is customer satisfaction. In this era of increasingly great and competitive cars, one name has risen to the top of the heap as the car with the most satisfied owners; the Chevy Volt.
If you listen to certain “news outlets,” you’d think the Chevy Volt was a flaming, steaming pile of sales crap that costs GM tens of thousands of dollars per vehicle sold. You’d be wrong though, as a recent roundup of all the vehicles the Chevy Volt is currently outselling shows that there is, in fact, a market for this high-tech American hybrid.
The Chevy Volt doesn’t get a lot of love from the right-wing, and Monday’s biased Reuters article claiming each Volt costs GM up to $49,000 certainly doesn’t help. But there is one group of car owners who are turning to the Volt in high numbers, and it is just the customer GM is hoping to attract.
I’m talking about owners of the Toyota Prius, which is the #1 traded-in vehicle for Volt customers.