Automakers are working hard to find the “sweet spot” for electric vehicle pricing. For GM and its soon-to-launch Chevy Spark EV, the sweet spot for pricing is right around $25,000 after federal tax incentives, making it one of the more affordable EVs on the market. But will that help the Spark EV sell better than the competition?
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The number of people buying new cars these days isn’t what it used to be. Thus automakers rely heavily on “conquest” buyers, those drivers who are switching brand allegiances. General Motors has had some unexpected success with conquest buyers from the smallest car its ever offered for sale, the Chevy Spark.