Automakers are working hard to find the “sweet spot” for electric vehicle pricing. For GM and its soon-to-launch Chevy Spark EV, the sweet spot for pricing is right around $25,000 after federal tax incentives, making it one of the more affordable EVs on the market. But will that help the Spark EV sell better than the competition?
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One of General Motor’s executives recently laid out the automaker’s plans for achieving 500,000 electrified vehicle sales annually by 2017. Pure electric cars will make up a big part of those plans, and leading GM’s EV charge is the Chevrolet Spark EV. Though the Spark EV will make its official debut at the L.A. Auto Show, GM has slipped a few pictures out to an eagerly-awaiting public, as well as some key information.
The number of people buying new cars these days isn’t what it used to be. Thus automakers rely heavily on “conquest” buyers, those drivers who are switching brand allegiances. General Motors has had some unexpected success with conquest buyers from the smallest car its ever offered for sale, the Chevy Spark.