The first BMW i3 commercial debuted during the Olympic coverage, and it conveyed more about the BMW EV than the Cadillac ELR ad that was twice as long.
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Via a slow-burning marketing campaign that consisted of many concept cars and changes in design and direction, BMW has amped up the buying public for its line of electric i-brand of vehicles. According to executives, over 10,000 orders have been placed for the BMW i3 electric commuter, and the BMW i8 has sold out entirely […]
Already over 8,000 orders for the BMW i3 have poured in, though production delays could hamper next month’s rollout.
The newly-revealed BMW i3 is an electric car for buyers looking for a little more luxury and performance from their EV, but can’t quite afford to lay out $70,000 on a Tesla Model S. Yet there’s still the problem of limited range (in this case up to 100 miles) and long charging times, which is why the BMW i3 includes a $3,950 gas-powered range extender option.
What is the true cost of a car? Depends on a variety of factors, from manufacturing incentives to Federal tax credits. Last week we reported that the BMW i3 would cost around $34,500, though we hadn’t established whether that would be before Federal tax incentives or after. Well we have our answer, and the BMW i3 will actually cost $42,275 including the $925 destination. That’s…not cheap.
The much-anticipated BMW i3 EV will arrive at U.S. dealerships in January 2014, with the hybrid i3’s following a couple months after. The BMW i3 EV will be priced at $34,500 in the US., before tax credits, offering an affordable, electric rear-drive EV.
Though BMW has yet to officially begin selling its i-brand of electric vehicles, the German automaker isn’t done teasing consumers with cool EV concepts. Behold the latest pure electric vehicle, the BMW i3 Coupe Concept. The i3 Coupe Concept will make its official debut later this week at the L.A. Auto Show.
Are electric cars the future, or are they a fad? That is the question many automakers are grappling with as they wrestle with government mandates and consumer skepticism. A new report suggests that BMW hasn’t given up yet, and may debut a new all-electric sports coupe at the LA Auto Show called the BMW i4.