Browsing the "BMW i" Tag

BMW And Its 40 Year History Of Electric Vehicles

December 12th, 2012 | by Christopher DeMorro

While the BMW brand is better known for its luxury performance sedans than for its emissions-saving technologies, 2012 marks the 40th anniversary of the first all-electric BMW. To celebrate, BMW has put out a brief primer on its EV efforts, starting way back in 1972 at the Munich Olympics


BMW i4 Electric Sport Coupe Coming To LA Auto Show?

October 30th, 2012 | by Christopher DeMorro

Are electric cars the future, or are they a fad? That is the question many automakers are grappling with as they wrestle with government mandates and consumer skepticism. A new report suggests that BMW hasn’t given up yet, and may debut a new all-electric sports coupe at the LA Auto Show called the BMW i4.


Digital Dealerships? BMW Will Sell EV’s Online For Less

July 31st, 2012 | by Christopher DeMorro

Industries like retail electronics have adapted to the Internet smooth and effectively, allowing individual companies to sell the same goods at a significant discount. The auto industry, however, has not adapted nearly so well to the rise of the Internet. And while I doubt auto dealerships will disappear anytime soon, BMW will be attempting to sell electric vehicles through online outlets for less than they’d cost at a dealership. It's a move that could have far-reaching consequences for the whole industry


Toyota, BMW Team Up On EV Technology

July 3rd, 2012 | by Christopher DeMorro

The Japanese Giant Toyota, and the Bavarian Beast known as BMW, could not be more different car companies. Toyota vehicles have the perception of stoic, no-frills, affordable reliability. BMW’s are brash, expensive, “look at me” cars driven mostly by those with an inflated sense of self-worth. In other words, this is the perfect alliance for both companies, who in an extension of a technology alliance announced in December, are teaming up on sports car and electric vehicle technology



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