Pinkyracer Rides The Brammo Empulse

We don’t really need all that power, but this is America, and we’re nothing if not obsessed with power. James told me the most exciting ride of his life was following me through LA traffic on the Brammo Empulses we rode today. Today was just another day of freedom to me, only more free because I didn’t have to buy gas. To survive LA traffic, motorcyclists have to be fast and sure. “He who hesitates in war is lost.” are words to live by here. But how fast is fast enough? Would the street version of the bike that won the TTXGP World Championship be fast enough to survive LA traffic?

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Video: Brammo Empulse RR Ridden By Steve Atlas Takes TTXGP Championship

This weekend was the crown jewel of electric motorcycle racing events where EV daredevils from around the world came to compete. The TTXGP World Championship at the Daytona International Raceway was the epic competition it was billed as, but this year the Icon Brammo team, led by Steve Atlas, took home the checkered flag.

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Video: Ride With The Brammo Empulse RR And TTXGP Champ Steve Atlas

As one of the biggest players in the electric motorcycle world, there’s a lot of pressure on Brammo to produce world-class vehicles. Well so far they are holding up just fine, and their latest offering has the potential to reshape the vision most of us have of electric vehicles. Watch as TTXGP champion Steve Atlas laps the Oregon Park Raceway on the Brammo Empulse RR electric superbike.

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Video: Brammo’s Empulse R Commercial Hits The Right Notes

Motorcycles have never been my thing, as I have flirted with death enough times on four wheels to know better than to tempt fate. But the rise of electric motorcycles has me winking at the grim reaper again, especially after seeing Brammo’s latest offering, the Empulse R. Now Brammo has released a two and a half minute commercial highlighting the Empulse R in a surprisingly normal way.

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Brammo Empulse Launch Outshines The Stars in Hollywood

Last night Brammo held a proper Hollywood launch party for the Empulse and Empulse R. Sure, we saw an Empulse at Laguna Seca in 2010, but a lot has changed since then. The problem with developing products on the cutting edge of technology is that it can be hard to decide when to stop waiting for it to be perfect and just pull the trigger on production.

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Alan Wilzig Dishes Brammo and Borscht

Alan Wilzig is one of those fascinating people I meet through my social media addiction. He rides a Brammo Enertia, races cars, built a 1 mile paved racetrack in his backyard, and generally lives my dream life. So when he announced he was opening a restaurant in TriBeCa, I knew I had to visit it on my next trip to NYC.

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Hong Kong Police Replace Gas Motorcycles With Brammo EV’s

With the recent worldwide economic collapse, governments across the planet are looking to cut back on expenses, while at the same time going green. Hong Kong’s police department, among other government agencies, is making the switch from gas-powered motorcycles to Brammo electric motorcycles.

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