When the Audi e-tron quattro arrives in 2018, its battery cost for the all-electric SUV may cost as little as €100 per kilowatt-hour. That’s according to Dr. Peter Martens, who was named the company’s head of research and development last month. Speaking to Germany’s Auto Motor und Sport, Martens was asked why Audi decided to make its first electric car a relatively large sport utility vehicle.
“We opted for a top-down strategy, because most buyers will be found there today in this segment. Currently, a kilowatt hour costs about 100 euros, depending on the model.” That certainly makes sense, given that such vehicles are the most popular vehicle style in most major markets around the world today. “Only when we come well below that price, will E-mobility in volume segments be interesting,” Martens added.
Last week, Audi announced that it will put its e-tron quattro Sportback (someone at Audi really needs to take a class in capitalization) into production in 2019. The Sportback is a sleeker, more stylish version of the SUV specifically aimed for folks who want little to no utility included in their sport utility vehicles.
It is a continuation of a new fad in the automobile industry to build large vehicles that can carry a basketball team inside — together with a whole lot of basketballs — but look like swoopy coupes instead of a boxy box on wheels.