One Year and 15,000 Miles in a Grease Car
Ten Things I’ve Learn About Driving A Car Powered by Waste Vegetable Oil (WVO)
What makes a seemingly rational guy, who can afford to drive pretty much whatever car he wants to, trade in his shiny, new Audi for a 27-year old Mercedes 240D that runs on waste or straight vegetable oil (WVO/SVO)? Well, in my case, someone took the time to call me out on my level of willingness to make a difference–or at least try to.
In late 2007, my partner and I took on a brand development project for a fledgling, Washington DC-based hybrid limousine company. These guys were not only driven by a real desire to reduce their industry’s carbon footprint, but also to engage with the theoretical decision makers on Capital Hill. Every week, we’d be on these long conference calls, where I would inevitably begin to complain about the escalating price of gasoline and the perils of foreign oil dependency. Finally, one of these brave entrepreneurs told me to shut up and do something about.




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