In anticipation of the Sustainable Brands Conference which BMW is sponsoring, I spoke with BMW’s Head of Marketing, Uwe Dreher about the future of sustainable cars and transportation. Megacities are the market they’re most interested in serving, a massive challenge for any automaker. How to sell cars to the people who need them the least? By not selling them, actually…
I don’t want to write this, but with Cancer, the more people who know, the more a person can get prayers and healing thoughts sent their way. Which can often be more powerful than chemotherapy, actually. Michael Czysz, CEO, founder and genius behind the curtain at MotoCzysz, will have to miss the 2013 TT to undergo cancer treatment. The TT isn’t something one just misses because they have the sniffles.
Sustainable Brands returns to San Diego’s Paradise Cove for 2013. The 4-day conference, hosted by Saatchi & Saatchi S and presented by BMWi, promises a schedule packed with compelling speakers and events. I’ve gone to many sustainability conferences, and this is the one I’ve found most beneficial and informative.
Last week, I was granted a rare visit to MotoCzysz headquarters in Portland, OR. I met with their General Manager Ray Crepeau, to discuss where the company is at both commercially and in racing for the 2013 season. Last week they announced their 2013 rider lineup, making it clear that they would like to race the full US season of the eRoadRacing series but for now are targeting IOM TT Zero and the Laguna Seca round of eRoadRacing. I got to see Michael’s father and lead mechanic Terry Czysz hard at work on one bike while lead engineer Nick Schoeps took a moment to stop measuring the other bike’s power delivery on the dyno to answer my questions.
MotoCzysz has announced their lineup for the 2013 season, signaling their intent to move beyond the Isle of Man this year and campaign a full season. This is great news for FIM eRoadRace fans. The serie formerly known as TTXGP and FIM ePower has united, making it easier to fill the grids with truly competitive bikes.