Is it Possible For Fun and Fuel Economy to Coexist? The 2012 Ford Focus Thinks So

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Small, fuel efficient cars are proliferating like never before. Venerable oldies like the Toyota Corolla and the Honda Civic are now facing stiff competition from the likes of the 2011 Chevy Cruze, the 2011 Hyundai Elantra, and the just released 2012 Ford Focus. In fact, the competition for small car crown is so hot right [...]

“e-tron” Hits the Fan: Audi Electric Car Name Means “Excrement” in French

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Naming cars in this day of globalization has become an exercise of gargantuan proportions. For marketers and brand managers, the trick is to avoid a name that can be translated as something less than appealing in one of the dozens of languages you plan on marketing in. Even so, every now and then we get [...]

Mercedes, Working With Tesla, Will Launch A-Class Electric Car This Year

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According to reports, Mercedes will introduce an all-electric version of its A-Class compact car at the 2010 Paris Auto Show in October. The A-Class E-Cell, as it’s called, will be made in a limited run of 500 units, mostly aimed at testing, and will start production early next year. Initially the car won’t be sold [...]

Florida Researchers Moving Closer to Using Termite Guts For Better Ethanol

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Last time I reported on the topic of using termite guts to make next generation cellulosic ethanol cheaper and easier, it was 2008. Back then a team of researchers from the University of Florida had just started on the path to analyzing the more than 7,000 genes associated with the production of special enzymes within [...]

Honda Debuts Fit Hybrid; Nowhere Near 60-70 MPG as Speculated?

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In preparation for its official debut at the 2010 Paris Motor Show next month, Honda released some pics and a few details for the much anticipated Honda Fit Hybrid today (called the Jazz in Europe and Japan). The car will be the first modern subcompact parallel hybrid to reach consumers since the release of the [...]

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Chevy Volt Achieves Less Than 30 MPG After Battery Depleted?

There are many things that General Motors has been incredibly forthcoming about as they’ve developed the Volt for all the world to see. Certainly no other vehicle has been the subject of so many videos and webchats detailing its trips through 2 feet of water or its visits to the arctic or some other form [...]

Peugeot Unveils 3008 HYbrid4, World's First Production Diesel Hybrid

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Although Peugeot’s frequent collaborator, Mini, has chosen to forgo the hybrid-diesel system in favor of improving engine fuel economy in more mundane manners, Peugeot is full steam ahead with their rather interesting take on hybrid technology. The 3008 HYbrid4 won’t be making its official market debut until next spring, but as the world’s first mass-market [...]

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Video: Porsche 918 Spyder Plug-In Hybrid Supercar Out in the Wild

In the months since its debut at the Geneva Auto Show one thing has become clear: the Porsche 918 Spyder is perhaps the most jaw-dropping, beautiful and salivatingly-green piece of automotive artwork to ever grace the face of the earth. It represents a sliver of hope to even the most environmentally-hardened among us that the [...]