Author Archives: James Ayre

e-Tron SUV Will Represent “First Real Premium Manufacturer Doing A Premium Electric SUV,” Claims Audi Exec

February 28th, 2017 | by James Ayre

While discussing the release next year of the company's all-electric e-Tron SUV, a top Audi exec (Dietmar Voggenreiter, sales and marketing boss) commented that the model will represent “the first real premium manufacturer doing a premium electric SUV." I guess that the Tesla Model X doesn't count? Or is just that Tesla isn't a "real premium manufacturer?"


Lucid Motors Now Taking Refundable Deposits For Its Air Model

February 10th, 2017 | by James Ayre

Lucid Motors has begun taking refundable deposits for its 1000-horsepower, 400-mile all-electric sedan, the Air. While the deposits are reportedly completely refundable, they are still pretty substantial ... so it will be interesting to see how many the firm manages to take (if it ends up publicly revealing these figures)


2018 Lucid Motors Air Spotted In San Francisco

February 7th, 2017 | by James Ayre

The recently unveiled Lucid Motors "Air" is a beautiful car (beautiful as far as cars go, anyways), but we've yet to see much of it in the wild (outside of promos and car shows), leaving those with a potential interest perhaps a bit hungry for more media



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