The saga of the Volt-based Cadillac Converj saga seemed to be closed when GM announced that they had no intentions of bringing the concept into production. But a story with unnamed sources claims that GM may be moving forward with a production Cadillac Converj…again.
Green Car Reports that their “sources” within General Motors say that management is moving forward with a production version of the Cadillac Converj concept, which would debut in 2013 as a 2014 model. It will be equipped with a “Generation 1.5 Voltec” powertrain, which probably translates into more range, more power, and hopefully better acceleration, all along with the Cadillac premium price.
The original Converj concept was killed because GM thought (probably rightly so) that they could not make a profit at low volume sales. This, even after GM execs claimed that the Converj was a go. But with the Chevy Volt sold out across the country, perhaps GM is reconsidering that stance. Also, while GM is offering greener vehicles in both its Chevy and Buick, Cadillac has only the Escalade Hybrid for a “fuel efficient” offering. Caddy could use a green halo car, and perhaps GM can inject some sportiness into the Converj.
Here’s the thing though. We’ve been down this road before, and it just ended in disappointment. So I’m not going to get my hopes up, although I will say that I think it’s a good idea, and I hope GM takes a chance and puts a car not unlike the Cadillac Converj concept into production. But I won’t hold my breath.
Chris DeMorro is a writer and gearhead who loves all things automotive, from hybrids to HEMIs. You can read about his slow descent into madness at Sublime Burnout or follow his non-nonsensical ramblings on Twitter @harshcougar.
Source: Green Car Reports