Ford Focus Electric Cost Cut, But Still Not Competitive

When the Nissan Leaf received a surprise price cut of $6,400 earlier in the month, it was a shot across the bow to automakers everywhere. With the world’s most-popular mass market electric car now far more affordable, Ford apparently felt the need to launch its own round of incentives to stimulate EV sales. Now consumers can save more than $10,000 by leasing a Ford Focus Electric, while cash buyers will see their price drop by $2,000.

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Ford Focus Electric Priced From $39,995, Pre-Order Now

2011 has seen Nissan and GM battling for electric car domination, but a new contender is about to enter the ring; the Ford Focus Electric. Pre-ordering opened up yesterday, and Ford has finally put a price on its first EV entry; $39,995, the same cost as the 2012 Chevy Volt. With a limited roll out, and a high price, will the Focus Electric still sell well?

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Ford Focus Electric Launch Delayed to 2012, Solar Panel Option Also Available

It would seem that the latest trend in automakers is a selective rollout of green vehicles in the most appealing markets. Ford, which has limited initial sales of the Focus Electric to 19 metropolitan areas, has pushed back the rollout until Spring of 2012. Unless you live in New York or California, that is.

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