Raymond Loewy: Father of Industrial Design (Video)

 

Studebaker Avanti Sketches - Concept Art - Raymond Loewy

For those of you unfamiliar with the name, Raymond Loewy, let me just say that he designed the look and feel of just about every major product of the 20th century. Cars went from tall, bulbous things in the 1940s to long, low, and wide dream machines in the 1950s and 60s because of Raymond Loewy. The phrase “Coke bottle” means what you think it means because of Loewy. The same is true of the images that swirl in your head when you read the word “streamlined“.

Now, Gas 2 has always tried to fill that weird space in the Venn diagram where the gear head circle and tree huggers circle overlap. As such, we’ve covered just about everything that we thought was cool, and done our best to make a green case for it (and vice versa). Sometimes, though, you don’t have to make any case at all. This, I think, is one of those cases, and I invite you to watch and enjoy this video of an old 60 Minutes episode featuring the great Raymond Loewy, below …

 

CBS 60 Minutes; 1979 | Raymond Loewy


… and, if you thought that little history lesson was worth your time as a car guy/gal, let us know. We’d love to hear what our readers think of content like this, and- if you like it- we’ll start including more historic automotive coolness on a more regular basis. Thanks!

 

Source | Images: CBS 60 Minutes, via Silodrome.





About the Author

I’ve been in the auto industry 1997, and write for a number of blogs in the IM network. You can also find me on Twitter, at my Volvo fansite, or chasing my kids around Oak Park, IL.