Electric Vehicles Hyundai Ioniq Electric

Published on February 6th, 2017 | by Steve Hanley

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Hyundai Ioniq Electric On Sale In US This Week

February 6th, 2017 by  
 

Hyundai announced last year that the hybrid and battery electric versions of the Ioniq would go on sale in America during the winter. The Ioniq will offer customers three power train choices — a hybrid, a plug-in hybrid, and a battery electric. Winter is with us for another 6 weeks, according to the calendar. Mike O’Brien, vice president-product planning for Hyundai Motor America says the Ioniq Hybrid and Electric will go on sale next week.

Hyundai Ioniq Electric

O’Brien says, “Our focus was on developing a great compact car that happens to be electrified. There were around 1.1 million buyers who shopped for an EV last year, but because of cost or maintenance or durability…or that they felt the car was too underpowered…they didn’t buy one. We are offering a no-excuse electrified vehicle that measures up to compact vehicles in the segment.”

It is that a way of responding to Elon Musk’s challenge to other manufacturers to build “compelling electric cars? It sure sounds like it. Prices for the Ioniq Electric have not been announced. That information will be coming along shortly but the price will likely undercut other similar cars by a significant margin. Hyundai’s corporate sibling, Kia, has priced its new Niro Hybrid thousands less than a comparable Prius or Toyota RAV 4 Hybrid. The Kia Niro starts are around $22,000.

O’Brien says the Ioniq Electric will undergo a “soft launch” for now. A more robust marketing campaign is planned for later in March. One way Hyundai will keep the price of its new electric car low is by limiting the size of its battery to 28 kWh. So equipped, it earns a 150 MPGe rating from the EPA — which makes it the most energy efficient car sold in the US. The Toyota Prius Prime is next with a rating of 133 MPGe.

Officially, range for the Ioniq is listed as 135 miles city, 110 miles highway, and 124 miles combined. Is that going to be a problem for consumers? It shouldn’t be. The average US driver only goes less than 50 miles a day, meaning the Ioniq Electric will have more than enough range for the needs of most drivers. Dedicated Tesla fan Bjorn Nyland test drove one recently in Europe and gave it a rave review, calling it almost as good as his Tesla in some respects.

Still, people seem to have the notion that they “need” 200 miles of range, just as many believe they absolutely “need” the power of a V8 engine. But if the Ioniq Electric is indeed competitive with the price of other compact cars, that objection may be easily overcome.

Source: Inside EVs





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About the Author

I have been a car nut since the days when Rob Walker and Henry N. Manney, III graced the pages of Road & Track. Today, I use my trusty Miata for TSD rallies and occasional track days at Lime Rock and Watkins Glen. If it moves on wheels, I'm interested in it. Please follow me on Google + and Twitter.



  • Epicurus

    What’s the AER on the plug-in hybrid? Any news on when it will be out?

    • Steve Hanley

      Hyundai says September.

  • mb

    Last week I asked the local Hyundai dealer in San Jose and they told me the Ioniq arrives March 7th. If the lease price is good as well as the fit for my 6’4″ I’m very interested…

  • This looks like a really compelling product, especially if they come out with options on battery size. Already, it gets ~25% better range than the leave on a smaller battery, but with about 10kWh more, they’ll be hovering at right around 200 miles of [city] range. If they can manage that for around the price of a Volt or even under $30k, they’ll sell a lot of them and quickly.

    • Steve Hanley

      Click the link in the story to the Bjorn Nyland video review of the Ioniq Electric. This is a fellow who is known worldwide for his Tesla YouTube channel. He gives quite an endorsement to the Ioniq. High praise from a Tesla owner!

  • roseland67

    Steve

    Does the hybrid drive train consist of a complete electric drive train AND a completely separate ICE drive train?

    Essentially, 2 distinct drives, transmissions, gear boxes, fuel storage etx?

    • Steve Hanley

      I believe not. It is essentially an upgrade BMW i3 REx. It is primarily an electric car with a larger range extender engine which generates electricity to recharge the battery. The engine is connected to the battery and the rest of the drivetrain only by electrical cables. It has no direct connection to the drive wheels as I understand it.

      You may find more useful information in this article from a year ago:

      http://gas2.org/2016/01/17/hyundai-ioniq-goes-public-phev-and-electric-models-in-q3/

      Does that help clarify things for you? If not, I can try to dig up more info.

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