Lucid To Launch With 1000 HP Sedan: How Long Will It Last?



I have seen a lot of would-be, world-saving electric automakers come and go. There have been dozens of upstarts and game-changers that never made it past press releases and prototypes, and only a few ever reached roads as finished products. Remember CODA, Th!nk, and Project Better Place? I barely do, and I wrote plenty of stories about the rise and fall of all three companies.

That’s my long-winded lead into the announcement that Lucid Motors will debut its 1,000 horsepower “executive sedan” next week, as reported by Automotive News. Powering the as-yet-unnamed sedan is a 100 kWh battery pack from Samsung’s battery division. A joint statement from Lucid and Samsung claims a 300-mile base driving range, and an optional 130 kWh pack for up to 400 miles of driving range, with a 0 to 60 MPH sprint under 3 seconds.

Lucid joins the likes of LeEco, Faraday Future,Detroit Electric, and whatever the hell they’re calling the Fisker Karma these days as would-be Tesla competitors convinced they can replicate the success of Elon Musk’s moonshot. We have gone full circle, from trying to build electric cars for the masses to only building them for the well-heeled few. 

Lucid’s game plan is loony, aiming to start consumer sales in 2019 with as many as 8,000 cars in year one, for a sedan that will cost over $100,000 to start. I wonder if anybody consulted with former Fisker employees about the viability of such a plan?

A site has been chosen for a $700 million factory in Arizona, with production slated to begin in 2018 and direct-to-consumer sales starting in 2019. Were it not for Samsung’s involvement, I’d write the whole thing off as vaporware. Samsung has however sunk a lot of money into battery technology in a rush to catch up with rivals Panasonic and LG Chem. I’m not at all convinced Lucid isn’t just another flash-in-the-pan, but having Samsung attached to the project does lend it a little bit of credibility.

As in, they might make a few hundred vehicles before going belly-up.

About the Author

A writer and gearhead who loves all things automotive, from hybrids to HEMIs, can be found wrenching or writing- or else, he's running, because he's one of those crazy people who gets enjoyment from running insane distances.
  • Gnällgubben

    The problem with a 1000 hp motor isn’t the motor itself but the power to run it. Will the 100 kWh battery be able to provide enough juice for the motor? It’s highly unlikely, Tesla isn’t able to maximize their motors even with the 100 kWh battery. Maybe Lucid is using some special secret sauce but I doubt it. So if the battery can’t deliver, what use is a 1000 hp motor? Other than a nice bullet point in the marketing material not much.

  • Marc P

    Samsung has a hard time making phones with 2500mAh batteries that don’t blow up. They make washing machines that blow up during the spin cycle. Not sure I’d be comfortable driving this thing around, knowing that just a few inches from my arse is a 100kWh battery that was built by Samsung…!

    • roseland67

      100kw = 341,000 btu
      20 gallons gas = 2,000,000 btu

      • Marc P

        We all know a tank of gas has MUCH more energy than a battery, even a 100kWh one. That is not the point.

        If Samsung can’t make 2000mAh batteries for it’s phones that DON’T blow up and burn, imagine what it will do with 100kWh car batteries.

        If this car company wants to have the faintest glimmer of hope of making it past 100 cars…, it should disassociate itself from Samsung as quickly as it can.

  • Ed

    I look forward to seeing the vehicle at Vegas in a few weeks…and I sincerely hope this is a winning effort. As Tesla has shown, there is a market for a high performance luxury sedan, so the product design and positioning plan for Lucid may be just fine. The challenge is building a new factory from scratch. Happily, that is a much easier activity for an electric car, since there is no need to build engine and transmission lines. This is the real threat to traditional car makers. And…what if Samsung stepped in as more that just a supplier? Exciting times.

  • IndyX

    All startup auto makers are vastly more likely to go belly up than to be sucessful and that is why Tesla is the first US one to succeed in almost 100 years…
    But you are compating apples and oranges as Project Better place was never an auto maker and their business plan was laughable for battery swaping from day one…
    Think was more than just a little startup as they were owned by Ford for several years and then left for dead when CA killed the EV requirmenys in the early 2000s…
    Coda had 90s styling crappy overpriced cars…
    Fisker failed because they had major quality issues…

    Lucids game plan is far from looney as they are following the only proven startup model that has worked…
    Why are you knocking them for following Teslas model and then sugest they talk to Fisker who essentialy had the same business model as Tesla??
    The rich can afford to make a mistake buying a 100k car the middle class and poor cannot afford to make a mistake buying a 20k car from an unknown and unproven auto maker…
    Sell to rich with high power and style to prove you can produce quality before trying to out Toyota Toyota for the masses sounds like a decent business plan to me…
    The auto business is not easy as even billion dollar established companies have had to be bailed out to avoid bankruptcy in Japan the US and Europe and some multiple times some by the goverment and some by other auto makers…

    I give nothing but kudos to the rich who are essentialy big time gambling there money on an auto startup and I hope they succed…
    Heck Musk thought Tesla would go under but he still funded it along with others and Tesla had even worked out a deal with Google to save them when they almost went under and if I remeber correctly Mercedes saved them with big contract…

    Lucid has also been in business since 2007 and has batteries good enough that they will be Formula Es suplier in 2018 when they switch to one battery for the whole race…

    • TrueNorth00

      Lucids game plan is far from looney as they are following the only proven startup model that has worked…

      Except that they are trying to compete with that startup which has now established itself.

      Give me one reason to choose a Lucid car over a Tesla.

  • Burnerjack

    What will the range be at full throttle? In feet, I mean.

  • roseland67

    We all need a 1000 hp vehicle, maybe 2

  • Gary Munkhoff

    Lucid would do better to begin life competing with the Model 3, or better yet, get out front of Musk with a pickup.

    By the time build a factory, convince consumers that the Samsung battery is safe, and then finally work out all the other production bugs that will plague them (just ask Tesla), 500,000 Model 3s will be rolling out the doors in Fremont.

    Oh yeah, and unless they plan on building a nationwide charger network they still won’t be able to compete with the Model S.

  • TrueNorth00

    Do these companies not have a single business analyst on their teams?

    Their plans are some loony bull excrement. Even if they build cars, who will buy without a support network and a massive charging network?