Porsche Targets 20,000 Mission E Sales A Year


Porsche CEO Oliver Blume tells German news source Automobilwoche that he expects the company’s forthcoming all electric four door sports car to sell 20,000 copies a year. That’s quite a lot, considering that Porsche only sold a little over 31,000 of its iconic 911 last year. “We have the Mission E calculated with a number of items in the order for about 20,000,” Blume said. Porsche says it will add 1,400 workers to the payroll to build the car.

Mission E Porsche

The Mission E is said to have about 600 horsepower from dual electric motors and a range of 300 miles. Whether those are EPA miles or European miles is not known. It is supposed to arrive in showrooms near the end of the decade and promises to storm to 62 mph in less than 3.5 seconds. Some Tesla owners may scoff at that number. After all, a Tesla Model S P100D with Ludicrous Mode can do it a full second quicker, especially after the new software Easter egg is unlocked and enabled.

Earlier this year, an unidentified Porsche engineer told Eric Weiner of Automobile Magazine, “The thing about Ludicrous mode is that it’s a façade. Two launches saps the whole battery. That won’t be the case with the Mission E. You’ll be able to run it hard, over and over; the battery will not overheat, the power control module will not overheat, and the seats will not suck.”

There may be something to the engineer’s complaint. A tester for Car and Driver reported “maximum acceleration is available only when the battery’s state of charge is above 95 percent and ‘max battery performance mode’ is set on the control screen.” The tester went on to say that he had to wait “at least three minutes” between each acceleration run to let the battery cool down.

Some of the biggest news about the Mission E is Porsche’s claim that the car will be able to get an 80% recharge in just 15 minutes using a 150 kW charger. At present, there are no such chargers available. Some Tesla Supercharger locations are capable of 135 kW charging and Tesla is working hard to upgrade all of its chargers to that power level.

Blume says Porsche is working with several other manufacturers to create a new network of high power chargers, but has not named the other companies. He told Top Gear back in October, “We are in contact with other manufacturers and suppliers around the world to build a fast-charging network. Everybody has the same need. It sounds easy but getting the details agreed is hard. We already have the clear technical concept. It can even work with Teslas, with an adapter.”

It remains to be seen how the Mission E performs in the real world, how much it costs, and how many buyers line up to own one. One thing is for certain, though. In the next four years, Tesla will make enormous strides in battery power and cost. If Porsche is targeting the performance of a Tesla today, it may find itself far behind the Silicon Valley upstart by the time its car gets into showrooms and on the road.

Source: Autoblog





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  • trackdaze

    With tesla selling near on 50000 model S’s this year porsches goal seems somewhat unambititious.

    • Steve Hanley

      The question I have is whether the Mission E will steal sales from other Porsche models or add to the company’s total sales.

      • trackdaze

        No doubt it will steal some sales. The question is what they expect that to be versus reality. New tech will tend to attract outsiders.

        Another question is will they knee cap the performance like they did with the original boxster that some say was to protect sales of the 911?

        • Rick Danger

          They absolutely kneecapped the Cayman S for that reason.

    • Rick Danger

      The Model S starts at what? $66,000? The Mission E will probably start at P100DL full option level and go up from there, so 20,000 isn’t bad, if they can sell that many.
      Porsche needs to stop whining about Tesla and just build the car. Model S looks great – Mission E is drop-dead gorgeous.
      Of course, Tesla has 3 years to do the Gen 2 S. They have a lot on their plate with Model ≡ and Model Y… we live in interesting times!

      • trackdaze

        Fair point. Typically the top model represents about 20-30%. So that puts the p100d at about those numbers. Coincidence?

        Wait and see what it looks like. To my eye the panamera looked good untill you see it in person with its proportions being like the actress who has had a really good spell between gigs.

        • Rick Danger

          I always thought the Panamera looked like that 🙂