Tesla Pitching Lower Priced Model S To Model 3 Reservation Holders

Last week, Tesla announced it is bringing back the 60 kWh version of its Model S. The new version will cost $4,000 less than the old Model S 60, but will still have all the goodness of the Model S baked in. Buyers can elect several upgrades if they wish. Things like dual motors, larger battery capacity, and Autopilot can add $16,000 to the base price. But the car as it comes is still a Tesla and a pretty awesome car.

Tesla Model S

The Tesla Model 3 is still about 18 months away from production. With almost 400,000 reservations pending, someone who reserves a Model 3 today may not see a car in the driveway until 2019. Then there is the issue of the federal tax credit. It is still available today, but may not be once Model 3 production kicks into high gear.

Someone who bought a Model S 60 today would have the car in the garage in a few weeks for a net cost of $58,500 after the tax credit is figured in. Many observers think the typical Model 3 with options like dual motors, larger battery, Supercharger access, and a few other goodies could sell for between $45,000 and $50,000.

So the question becomes, is it better to have a real, full size Tesla today for $58,500 or wait two years for a smaller car fully equipped for $50,000? Tesla has asked itself the same question and come up with a clever marketing campaign. It has begun sending an e-mail to selected Model 3 reservation holders inviting them to come test drive a Model S. Here’s the note that Tesla Motors Club user TravelSD80 posted on its website:

Hello xxx,

We are thrilled to have just launched the new Model S 60 and as a valued model 3 reservation holder I wanted to personally reach out to invite you to University Town Center Showroom to experience Model S 60 and 60D. It is a wonderful opportunity to get into a custom designed Tesla with payments starting at $667/mth before gas and tax incentive savings. Depending on your current vehicle trade-in value the monthly payment could be even lower.

We know how excited you are to receive your Model 3 and wanted to ensure you had the chance to work with myself and our team to explore the options of getting into a Tesla even sooner. Please let me know if I can arrange a test drive experience for you or answer any questions. We would also be happy to review your current trade-in options as well.

We are here to help you build your dream car and continue our mission to accelerate the transition to sustainable transport. Please feel free to reach our UTC Showroom Manager, xxx, at xxx or call 858.xxx.

If you are a Model 3 reservation holder, would you be tempted by this offer? Let us know in the comments section.

Source: EV Obsession


Steve Hanley

Closely following the transition from internal combustion to electricity. Whether it's cars, trucks, ships, or airplanes, sustainability is the key. Please follow me on Google + and Twitter.