Elio Motors Partners With The Onion For New Ad Campaign


Sometimes in life, its best not to take yourself too seriously. Today, we are bombarded by oh so serious pronouncements from start-up after start-up telling us about how they are going to disrupt the car business, re-invent the definition of what a car is, and create a new transportation paradigm. Billions of dollars are on the line. Super sized egos are everywhere.

Elio Motors car and CEO

Elio Motors is different. It isn’t building an electric car. It isn’t investing in car sharing companies or autonomous driving technology. What it is doing is striving to create a personal transportation device that can move people from Point A to Point B quickly, reliably, and as efficiently as possible.

The Elio is the brainchild of Paul Elio. He promised his $6,800 three wheel car that gets 84 miles per gallon would be on sale almost 4  years ago. It is not. In fact, if all goes well (which has never happened for the company), 100 pre-production prototypes will roll out of the Shreveport, Louisiana factory by the end of this year. Full production is slated for 2017.

Some have insisted the Elio is vaporware. That it will never get built. Certainly the delays to this point make Tesla’s well documented production delays look like mere hiccups by comparison. But Paul Elio is not a man who is easily deterred. Nor does the think along conventional lines.

Leading up to the anticipated start of production sometime before St. Swithern’s Day rolls around, he has hired the people at The Onion to devise an advertising campaign for the car. “The Onion has an incredibly loyal audience from a wide spectrum of the American population and we look forward to sharing our message with their fans,” Elio sys. “It’s going to be a long road to November, and by working with The Onion we hope to bring a lighthearted view of an otherwise serious moment in our country’s history, as humor is often the best way to find a common ground between political parties.”

In a press release dated June 14, Paul Elio goes on to say, “Whether you are a Republican or a Democrat, from a Red state or Blue state, we know Elio Motors has a message everyone can get behind. We are building a low-cost, fuel efficient vehicle that will create American jobs, reduce our dependence on foreign oil, and help the environment. We see ourselves as “purple” politically – a mix of both parties that everyone can rally behind.”

The marketing campaign was developed by Onion Labs, the creative services division of Onion, Inc. It will include custom social infographics, election inspired video, and targeted media surrounding The Onion’s political content. The campaign is scheduled to run from June to November.

I don’t know about you, but I think we have to respect someone who hires The Onion to do marketing for him. The Elio is sort of the anti-Tesla. Instead of a trophy for wealthy people, it is a car designed for Joe Six Pack, the guy who schlepps back and forth to work every day and needs reliable, affordable transportation.

Is there a place for a car like that in America? Paul Elio certainly hopes so. After watching his latest video, I am now officially rooting for him to succeed.

Source: AutoBlog


About the Author

I have been a car nut since the days when Rob Walker and Henry N. Manney, III graced the pages of Road & Track. Today, I use my trusty Miata for TSD rallies and occasional track days at Lime Rock and Watkins Glen. If it moves on wheels, I'm interested in it. Please follow me on Google + and Twitter.
  • kevin mccune

    Sure would be nice if they would put a few of these things on the road,sorta seems like pie in the sky .at least you can buy and drive a Tesla .

  • AaronD12

    The Onion. Because this car is a joke. We need Jo to jump on the comments and give ’em the usual “they will never make this car” rhetoric.

    • Steve Hanley

      I suspect Jo will be along in due course! ; – )

  • Rick Danger

    One of the main selling points of keeping the low price was to use “off the shelf parts”.
    Next thing you know, they are designing a *whole new gas burning internal combustion engine*! Cost much? The ICE will be obsolete and banned in most major cities by the time this thing hits the road. How is it they couldn’t find an off the shelf engine? We’ve only been building them for a hundred frigging years.
    Elio promised this vehicle in 2014 when he knew damned well it would never happen. For that alone this project deserves to die. Then it was going to be 2015. Nope. Then 2016. Nuh-uh. Now they say it’s going to happen in 2017. Uh-huh. Sure it is.
    Pull the other one Paul. This sounds like the Great Fool-Cell Roll-Out that we were assured was going to happen in 2015. Or 2018. I mean 2025…

    (Jo Borras, pick up the white courtesy telephone, Jo Borras…. 🙂

    • Mufasa _

      What a psychopath

      • Rick Danger

        Shame I can only down vote you once – such an idiotic reply deserves more.